Reserva: Porto Alegre's Warmest Landmark

Fooh concept details:

A giant Reserva puffer jacket finds an unexpected home in this striking FOOH campaign, hanging from the historic chimney of Usina do Gasômetro in Porto Alegre. The black jacket, adorned with Reserva's signature red woodpecker logo, sways gently in the breeze as boats cruise along the Jacuí River. This bold display announces Reserva's biggest Big Friday sale, offering up to R$200 off purchases, while transforming an industrial icon into a symbol of winter fashion.