Reserva: Sailing Through Brasília's Sky

Fooh concept details:

Lake Paranoá becomes a runway for an extraordinary sight in this Reserva FOOH campaign. A massive RSV Infinity sneaker in crisp white and vibrant orange glides across the water like a speedboat, passing under Brasília's iconic Juscelino Kubitschek Bridge. This creative transformation turns footwear into watercraft, announcing Reserva's biggest Best Friday sale with a splash that catches every eye on the shore.