Ricacao: Billboard Escape

FooH Overview:

Brand: Ricacao
Industry: Beverages, FMCG
Creator: God

Fooh concept details:

A standard urban billboard springs to life as giant Ricacao products pour milk into the oversized red mug displayed on the advertisement. The packaging for Nestlé's sugar-free Ricacao breaks free from the digital display, dropping onto the roadway below. A branded delivery truck arrives perfectly timed to collect the full-sized product box from the street. This dynamic FOOH campaign showcases the "¡NUEVO!" sugar-free hot chocolate while bringing the tagline to life: "The chocolate everyone loves, with the care mom loves."

Additional Information:

Country: Ecuador
Scene: Pouring, Emerging Object, Billboard, Giant Object
Environment: City

Related FOOH Campaigns

Lemon Perfect x Whole Foods: Bottles Parachute Citywide
Brand: Whole Foods, Lemon Perfect
Creator: Unknown
Truff: Starbucks Street Takeover
Brand: Starbucks, Truff, Sauce
Creator: Unknown
Doritos: Aerial Dipping Operation
Brand: Doritos
Creator: Unknown
Delamotte: Bastille Day Celebration at Arc de Triomphe
Brand: Champagne Delamotte
Creator: J'ai Besoin d'une Com