Ricacao: Billboard Escape

FooH Overview:

Brand: Ricacao
Industry: Beverages, FMCG
Creator: God

Fooh concept details:

A standard urban billboard springs to life as giant Ricacao products pour milk into the oversized red mug displayed on the advertisement. The packaging for Nestlé's sugar-free Ricacao breaks free from the digital display, dropping onto the roadway below. A branded delivery truck arrives perfectly timed to collect the full-sized product box from the street. This dynamic FOOH campaign showcases the "¡NUEVO!" sugar-free hot chocolate while bringing the tagline to life: "The chocolate everyone loves, with the care mom loves."

Additional Information:

Country: Ecuador
Scene: Pouring, Emerging Object, Billboard, Giant Object
Environment: City

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