Ricacao: Billboard Escape

FooH Overview:

Brand: Ricacao
Industry: Beverages, FMCG
Creator: God

Fooh concept details:

A standard urban billboard springs to life as giant Ricacao products pour milk into the oversized red mug displayed on the advertisement. The packaging for Nestlé's sugar-free Ricacao breaks free from the digital display, dropping onto the roadway below. A branded delivery truck arrives perfectly timed to collect the full-sized product box from the street. This dynamic FOOH campaign showcases the "¡NUEVO!" sugar-free hot chocolate while bringing the tagline to life: "The chocolate everyone loves, with the care mom loves."

Additional Information:

Country: Ecuador
Scene: Pouring, Emerging Object, Billboard, Giant Object
Environment: City

Related FOOH Campaigns

Casal Garcia: Rio's Aerial Wine Invasion
Brand: Casal Garcia
Creator: LesDiables
Komvida: Floating Mango Bottles Transform Madrid
Brand: Komvida
Creator: Unknown
Nestlé Tango: Alien Snack Abduction
Brand: Nestlé Ecuador
Creator: God
Schweppes: Berlin's Secret Pomegranate Mixer
Brand: Schweppes
Creator: DEPARTD