Rimmel London: Makeup Meets Coffee Lifestyle

Fooh concept details:

Massive lipstick tubes transform a Barns coffee shop in this attention-grabbing FOOH Ad promoting a unique partnership between Rimmel London and the café chain. Giant pink lipsticks surround the corner store, creating a striking visual that stops traffic. The campaign offers customers reciprocal discounts - buy Rimmel products at Lifestyle stores and get 20% off drinks at Barns, or purchase a Barns beverage for 20 SAR off Rimmel makeup. Promotional messaging appears on wraparound signage highlighting this clever beauty and coffee collaboration. The dual-brand promotion unites everyday rituals into one customer-friendly reward program.