Rimowa: Flying Suitcase Transforms Aviation Experience

Fooh concept details:

A commercial aircraft transformed into a giant Rimowa aluminum suitcase takes center stage on an airport tarmac. The plane's exterior has been completely redesigned to mimic the brand's iconic grooved metallic luggage, complete with travel stickers from destinations worldwide. Passengers board through regular airstairs while marveling at the surreal experience of entering what appears to be a massive silver suitcase. This spectacular FOOH advertisement brilliantly merges air travel with luggage design, creating a powerful visual metaphor that positions Rimowa as the ultimate travel companion by literally turning their distinctive aluminum case into the transportation itself.