Rixos: Flying Dhows of Qatar

Fooh concept details:

Traditional Qatari dhows take flight in this mesmerizing FOOH experience, floating above the Rixos Gulf Hotel Doha's pristine grounds. Suspended by vintage-style airship balloons, these wooden sailing vessels soar majestically across the sky, their maroon Qatari flags fluttering in the breeze. A guest in white and denim watches in awe from the hotel balcony as the impossible aerial fleet hovers over the turquoise waters of Doha Bay, with the city skyline shimmering in the distance. This magical visual transformation perfectly embodies the hotel's promise that "anything is possible," blending Qatar's rich maritime heritage with fantasy.