Rixos Hotels: Gateway to Marine Majesty

Fooh concept details:

A massive silver whale appears to swim through the iconic arch of Rixos Hotel Abu Dhabi while elegant hot air balloons bearing the Rixos logo float overhead. Two women capture the spectacular augmented reality installation on their phones as they stand near a fountain featuring smaller marine sculptures. This FOOH advertisement celebrates the hotel chain's grand opening by transforming its architectural landmark into a portal for magnificent sea creatures, symbolizing the luxury brand's commitment to creating extraordinary experiences that blend fantasy with the Arabian Gulf's marine heritage.