Roadster Diner: Model Climbs Billboard for Burger

Fooh concept details:

A woman literally scales a city billboard in this playful FOOH Ad for Roadster Diner's Burger X. The installation transforms traditional outdoor advertising by featuring a real person interacting with the billboard structure itself, creating the illusion that she's climbing down to grab the advertised burger. Positioned on a residential building, the stunt draws spectators who capture the moment on their phones, generating additional social media exposure. The campaign cleverly brings to life the tagline "Back With A Spin" through this unexpected dimensional approach, demonstrating how far someone might go for the restaurant's signature burger while turning passive viewers into active participants in the brand story.