Roborock: Where Cleaning Strikes Gold

Fooh concept details:

A routine subway moment turns extraordinary in this Roborock FOOH campaign. As a woman peers under a gold-themed vending machine, a sleek black Roborock vacuum glides beneath it, unexpectedly discovering two gold bars while cleaning. The scene takes a dramatic turn when the Black Friday-branded machine suddenly expands and bursts, showering the platform with gold bars alongside the announcement of up to 400€ in savings. This creative display transforms an everyday cleaning routine into a treasure hunt, proving that sometimes the best finds come from looking underneath.