Roche Bobois: Bubble Sofas Orbit the Eiffel Tower

Fooh concept details:

Colorful Bubble sofas from Roche Bobois float around the Eiffel Tower in this breathtaking FOOH advertisement. Viewed from above, the iconic Paris landmark serves as the central axis for vibrant, plush sofas in yellow, green, purple, red, orange, and blue tones as they orbit the structure. The aerial perspective dramatically contrasts the soft, playful furniture against the tower's rigid iron framework and the Parisian cityscape below. This "Bubble in Paris" campaign elegantly fuses the brand's bold design aesthetic with France's most recognized symbol, celebrating French art de vivre through an imaginative urban intervention.