Roche Bobois: Paris Captured in Bubbles

Fooh concept details:

The iconic Bubble sofa appears inside transparent spheres on a Ferris wheel in Trocadéro, with the Eiffel Tower creating a perfect backdrop. In this surreal FOOH installation, Roche Bobois transforms its signature furniture into spectacular viewing pods that frame Paris through curved glass walls, offering a fresh perspective on the city. As pedestrians pass beneath these mounted design sculptures, they experience furniture becoming the lens through which to view Paris rather than merely objects to be viewed—embodying the brand's French Art de Vivre in its most creative expression.