Roland-Garros: Tennis Court Turns the Seine into Sunset

Fooh concept details:

A giant golden-framed painting hangs from the Eiffel Tower, showcasing the 2024 Roland-Garros official poster by Paul Rousteau. The striking artwork reimagines the Seine River as a clay tennis court, with the riverbed transformed into the iconic orange clay surface, complete with white court lines stretching toward a blazing sunset. This bold FOOH campaign turns Paris's most recognizable landmark into an art easel, merging the city's sporting heritage with its artistic tradition. The spectacular fusion where the Parisian skyline, the Seine's bridges, and tennis converge in a radiant golden glow announces the prestigious Grand Slam tournament in a manner as elegant as the competition itself.