Rolex: Cathedral Timepiece Tower

FooH Overview:

Brand: Rolex
Industry: Luxury, Watches
Creator: Xavier Doyon

Fooh concept details:

Giant Rolex watches transform the historic La Giralda tower in Seville into a stunning timepiece monument. The iconic tower, wrapped with an oversized silver watch bracelet, showcases two Rolex models—a classic Datejust with gray dial above and a sporty Explorer with black dial below. This breathtaking FOOH installation merges traditional architecture with luxury watchmaking, creating a visual metaphor that positions Rolex as the guardian of time against the backdrop of centuries-old Spanish heritage.

Additional Information:

Country: Spain
City: Seville
Place: La Giralda
Scene: Giant Object, Wrapped, Transition
Environment: City

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