Rolex: Cathedral Timepiece Tower

FooH Overview:

Brand: Rolex
Industry: Luxury, Watches
Creator: Xavier Doyon

Fooh concept details:

Giant Rolex watches transform the historic La Giralda tower in Seville into a stunning timepiece monument. The iconic tower, wrapped with an oversized silver watch bracelet, showcases two Rolex models—a classic Datejust with gray dial above and a sporty Explorer with black dial below. This breathtaking FOOH installation merges traditional architecture with luxury watchmaking, creating a visual metaphor that positions Rolex as the guardian of time against the backdrop of centuries-old Spanish heritage.

Additional Information:

Country: Spain
City: Seville
Place: La Giralda
Scene: Giant Object, Wrapped, Transition
Environment: City

Related FOOH Campaigns

Valentino Beauty: Perfume Pathway on Champs-Élysées
Brand: Valentino Beauty
Creator: Metahaus
OPPO: Urban Skyline Smartwatch Giant
Brand: Oppo
Creator: jilrock1
Guerlain: Golden Honeycomb Radiance Unveiled
Brand: Guerlain
Creator: Busterwood
Baume & Mercier: Snowman Hits NYC Rink
Brand: Baume & Mercier
Creator: Carbon Studio