Royal Bliss: Madrid's Monumental Toast

Fooh concept details:

Colossal hands emerge above Madrid's historic Puerta del Sol, pouring Royal Bliss tonic into a giant glass as twilight bathes the square. The iconic clock tower displays "Esta va por ti" (This one's for you) while pedestrians gather beneath the spectacular installation. This immersive FOOH experience transforms the traditional Spanish "tardeo" (evening drinks) into a monumental celebration, with the Real Casa de Correos building as backdrop. The campaign celebrates moments of connection and relaxation, inviting passersby to share in the toast across Madrid's most emblematic public space.