Royal Canin: Mexico's 25-Year Feline Street Parade

Fooh concept details:

A giant orange tabby cat explores colonial Mexican streets, leaping between rooftops as red and white balloons drift overhead. Below, Royal Canin team members carry product displays featuring the same cat from their packaging. This playful FOOH installation celebrates the brand's "25 YEARS IN MEXICO" milestone by bringing their feline mascot to life at impressive scale while showcasing their specialized cat nutrition products.