Royal Match: king breaks through the wall

Fooh concept details:

A toy cannon fires a glowing projectile down a residential street that smashes straight into the side of an apartment building, blasting a hole through the brick. Where the wall used to be, the Royal Match king appears giving two thumbs up, surrounded by tumbling debris and bold text calling out no ads, no wifi, and free to play. This is a FOOH advertisement for Royal Match.