RTV Euro AGD: 3D Electronics Burst from Billboard
FooH Overview:
Fooh concept details:
A striking FOOH Ad transforms a towering urban building into an immersive product showcase for RTV Euro AGD's Black Friday Weeks promotion. The massive digital billboard creates a three-dimensional illusion with popular electronics—gaming controllers, headphones, washing machines, and more—appearing to burst from the deep blue background amid floating percentage symbols. This dynamic visual treatment breaks the conventional flatness of billboards, commanding attention from blocks away against the city skyline. The bold use of the retailer's signature red, yellow, and blue brand colors enhances recognition while the floating products effectively communicate the variety of discounted items available. This large-format digital execution demonstrates how architectural-scale advertising can create stop-and-look moments that standard formats cannot achieve.
