Ryder Cup: Underground Golf Invasion

Fooh concept details:

Thousands of golf balls flood a New York subway car as the Ryder Cup takes over the underground transit system. A massive golf ball rolls onto the platform while countless smaller ones spill from train doors, transforming the everyday commute into a surreal golf course. This playful FOOH captures the tournament's competitive spirit with US and European flags visible on the train, turning public transportation into an unexpected golf adventure that perfectly embodies "rollin' into the weekend.