S.Figueiredo Construtora: Matão's Dream Rising

Fooh concept details:

A new apartment complex appears from empty construction ground in Matão, São Paulo, as white buildings rise against the blue sky. The Monte Serrat project transforms from a dusty building site to finished homes with bright signs advertising new apartments. This S.Figueiredo Construtora FOOH campaign shows construction dreams coming true, offering affordable homes with government help programs.