Saber Energy: Giant Can Delivery in Dubai

FooH Overview:

Brand: Saber Energy
Industry: Beverages, FMCG
Creator: Vertex

Fooh concept details:

A colossal black and gold Saber Energy Premium can towers above a Mercedes truck navigating downtown Dubai's busy streets. This striking FOOH transforms an ordinary product into an extraordinary urban presence as luxury vehicles—including a G-Wagon and Bugatti—continue their routes beneath it. Set against the city's sleek skyscrapers, this teaser campaign announces the energy drink's upcoming arrival with a simple "Soon..." message that captures attention through impossible scale and bold contrast.

Additional Information:

Country: UAE
City: Dubai
Scene: Giant Object, Transport
Environment: City, Highway

Related FOOH Campaigns

Concept
Chocolate Factory: Vienna's Sweetest Transformation
Brand: N/A
Creator: rendersnek
Highlighted
SPAR: When Your Grocery Shopping Gets Supersized
Brand: Spar
Creator: Pixel Adgency
Coca-Cola: Wolverine Slashes Through Billboard
Brand: Marvel, Coca-Cola
Creator: Unknown
Concept
Veltins: Hamburg Harbor Giant
Brand: Veltins
Creator: Monkey Berlin