Sabon: Trevi Fountain Becomes Skincare Sanctuary

Fooh concept details:

In this enchanting FOOH campaign, Sabon reimagines Rome's iconic Trevi Fountain as a luxurious skincare oasis. A giant jar of Sabon's Jasmine Body Scrub emerges from the turquoise waters, complete with a wooden spatula and surrounded by floating soap dishes. Rolled towels rest on the marble edges, converting the historic monument into a spa-like experience.