SailGP x Mubadala: Nations Race in Abu Dhabi

FooH Overview:

Brand: SailGP, Mubadala
Industry: Sport
Creator: Vertex

Fooh concept details:

High-tech racing catamarans from Team Canada and Team USA slice through azure waters as a skyscraper in Abu Dhabi's skyline transforms into a massive sail. The F50 foiling vessels, adorned with national flags and colors, mirror the architectural sail-like structure, creating visual harmony between the racing boats and urban landscape. This FOOH advertisement for SailGP and Mubadala blends maritime competition with cityscape, suggesting how the sleek racing vessels inspire and are inspired by the Emirates' innovative architecture, turning the entire scene into a celebration of advanced design in both sailing and urban development.

Additional Information:

Country: UAE
City: Abu Dhabi
Scene: Transition
Environment: City, Coastal Zone

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