Salomon: Avalanche of Style Hits the Streets

Fooh concept details:

A giant Salomon sneaker crashes through a building facade, unleashing an avalanche of shoes that cascade down the street. The massive white shoe bursts from the storefront as hundreds of smaller sneakers tumble onto the cobblestone street below. This Salomon FOOH ad announces the Sportstyle collection with explosive energy, transforming an urban street into a footwear phenomenon that takes over the entire city.