Salomon: Tokyo Store Opening in Minami-Aoyama

Fooh concept details:

A large Salomon sneaker speeds down a tree-lined Tokyo boulevard before landing at a crossroads in front of the iconic Prada Aoyama building. The shoe then appears beside a branded announcement board in the streets of Minami-Aoyama, marking the opening of Salomon's new store in the neighborhood. This Salomon FOOH ad announces the grand opening of their Minami-Aoyama location by sending the brand's signature footwear through one of Tokyo's most stylish districts.