Samaritaine: Peacock Takes Paris

Fooh concept details:

Peacock feathers appear throughout Paris, starting with a single feather near the Eiffel Tower, then appearing at a Metro entrance, before culminating in a full peacock display on top of the Samaritaine department store building. The magnificent bird perches on the rooftop with its impressive feather display fully spread out, creating a striking visual against the blue sky and historic architecture. This FOOH ad highlights the store's iconic peacock symbol while encouraging passersby to "look up" when near Samaritaine.