Samsøe Samsøe: The Herø Bag at the Gas Station
Fooh concept details:
A giant version of the Herø Bag, crafted in white pony-effect leather with a circular clasp, sits in front of a retro Scandinavian gas station under an open blue sky. The bag rotates and opens to reveal its structure in this Samsøe Samsøe FOOH advertisement introducing the brand's first signature accessory.



