Samsonite: Festive Procession at Rome's Colosseum

Fooh concept details:

Unwrapping the gift of travel, this FOOH Ad showcases Samsonite's holiday collection in a choreographed dance around Rome's iconic Colosseum. The silver suitcase wrapped with a festive red ribbon leads the procession, followed by colorful companions in vibrant orange and white. As the luggage spins and glides across the historic plaza at sunset, it transforms everyday travel gear into celebratory symbols of adventure. This FOOH Ad effectively positions Samsonite products as the perfect holiday gift, merging aspirational destination marketing with practical luxury travel accessories.