Samsonite: Taking Durability to New Heights

Fooh concept details:

An urban skyline becomes an extreme testing ground in this bold Samsonite FOOH campaign. A massive conveyor belt runs vertically up a skyscraper's facade, carrying a fleet of bright red Samsonite luggage skyward. This striking display transforms standard baggage handling into a gravity-defying demonstration, proving that each bag is rigorously tested to withstand any travel challenge. The innovative visual turns the city itself into a testament to Samsonite's commitment to durability.