Samsung: AI Beach Art Contest

Fooh concept details:

A simple heart and arrow drawing in the sand magically transforms into a complete beach paradise scene on Dubai's shoreline. This creative FOOH campaign demonstrates how the Galaxy S25 Ultra's AI helps even those who "can't draw," as beach accessories, surfboards, and a flamingo float materialize from basic sketches. Set against the iconic Burj Al Arab silhouette at sunset, Samsung Gulf's visual storytelling showcases the phone's creative capabilities. The campaign invites viewers to comment "#ExploreGalaxy" for a chance to win the new device, highlighting how Galaxy AI transforms simple ideas into polished creations.