Samsung Bespoke: When AI Makes Fresh Ideas Grow

Fooh concept details:

A creative scene unfolds at Samsung 837 in New York as AI brings produce to life in this innovative FOOH campaign. After typing "Keep broccoli fresh with AI Vision" into their smartphone, a user watches as fresh broccoli sprouts materialize alongside a towering Bespoke refrigerator. The display showcases the new AI Family Hub™+ and AI Vision Inside features, demonstrating how the smart appliance not only keeps track of ingredients but also suggests personalized recipes, turning everyday kitchen management into an AI-powered experience.