Samsung: Billboard Hand Activates Galaxy AI

Fooh concept details:

Two Samsung billboards come to life as a smartphone emerges from one display while a giant hand extends from the other, touching the phone with a stylus. This interaction activates the screen to display "Galaxy AI is here" and "Buy now." Pedestrians witness this dimensional breakthrough that transforms standard advertising into an interactive 3D experience. The campaign message boldly announces "From the Middle of the World to every corner, Galaxy AI has officially arrived to stay," showcasing Samsung's new AI technology in a literally hands-on demonstration.