Samsung: California Play Mode Challenge

Fooh concept details:

A giant Samsung Galaxy Z Fold7 becomes an interactive playground in sunny California, starting as a "Play Mode Challenge" station among the palm trees. A woman steps into the massive folded phone, completing missions while the device transforms around her - from challenge booth to camera mode to victory celebration. This Samsung FOOH ad turns the Z Fold7 into the ultimate gaming experience where players literally step inside their device and become part of the action.