Samsung: City Folds for Galaxy Ultra Launch

FooH Overview:

Brand: Samsung
Industry: Electronics, Smartphones
Creator: BANI VFX, GB Films

Fooh concept details:

A massive Samsung Galaxy Ultra phone literally bends the city skyline, with towering buildings folding like pages of a book to reveal the "Ultra Unfolds" message. The giant device transforms the urban landscape into a demonstration of folding technology, while pedestrians below witness their entire city reshape itself around Samsung's latest innovation. This Samsung FOOH campaign shows that when Galaxy Ultra arrives, even the architecture can't stay straight.

Additional Information:

Country: Argentina
City: Buenos Aires
Place: Obelisco de Buenos Aires
Scene: Giant Object, Product Interaction
Environment: City

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