Samsung: Design Magic

Fooh concept details:

A man demonstrates the Galaxy Z Fold7's incredibly slim design in the most literal way possible - by shrinking himself to match the phone's ultra-thin profile. As he shows off the device's sleek form factor, his own body becomes paper-thin, flattening out to demonstrate just how slim Samsung's latest foldable really is. This Samsung FOOH ad takes "slim profile" to the extreme, showing that both the phone and its user can achieve the same impossibly sleek dimensions.