Samsung: Galaxy Flip Unfolds Times Square

Fooh concept details:

Times Square transforms into a showcase of foldable innovation in this Samsung FOOH campaign. A towering billboard featuring the Galaxy Z Flip5 opens dramatically, followed by a massive Galaxy Z Fold5 unfolding against a building facade as onlookers capture the moment. The display culminates with another Flip5 billboard slowly revealing itself, bringing Samsung's "Join the flip side" message to life across New York's most dynamic intersection.