Samsung Galaxy S25 Edge: Living on the Edge
Fooh concept details:
A massive pyramid installation made entirely of Samsung Galaxy S25 Edge phones creates an impressive public art display. As a man takes a selfie beneath the towering structure, he suddenly notices his friend has climbed to the very top of the phone pyramid, literally "living on the edge" high above. This playful FOOH campaign for the Galaxy S25 Edge turns the device's "edge" branding into a gravity-defying spectacle, showcasing both the phone's sleek design and Samsung's bold messaging in an unforgettable urban installation.