Samsung: Smart Appliances at Washington Square

FooH Overview:

Brand: Samsung
Industry: Electronics
Creator: Unknown

Fooh concept details:

The FOOH Ad shows huge Samsung home appliances placed in New York's Washington Square Park. The video features oversized Samsung refrigerators and washing machines with big touchscreens that people can interact with. These screens display AI features like food recognition, temperature control, and washing cycle settings. By placing these giant appliances in a famous city park, Samsung creates an eye-catching way to promote their new Bespoke AI technology launching in March 2025. The unusual sight of enormous home devices in a public space makes the ad memorable while showing how Samsung's smart technology fits into everyday life.

Additional Information:

Country: USA
City: New York City
Place: Washington Square Arch
Scene: Giant Object, Substitution, Optical Illusion
Environment: City

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