Samsung: SmartThings Paris Holiday Fantasy

Fooh concept details:

Holiday magic meets smart technology in this whimsical Samsung FOOH campaign on the Seine River. A woman aboard a fly boat seemingly controls the Eiffel Tower's lights with her Galaxy Z Flip5's SmartThings app, setting the stage for an enchanting drone display. As Santa Claus appears to climb the illuminated tower with a "Merry Christmas" message, the scene playfully suggests that while you can't actually control Paris's landmarks, SmartThings can bring this level of control to your own home from anywhere in the world.