Samsung: SolarCell Remote Battery Journey
Fooh concept details:
A massive chain of AAA batteries winds through American landscapes from New York to Los Angeles, snaking past yellow cabs, historic Route 66 motels, and palm-lined desert roads. The surreal battery pipeline illustrates the 99 million disposable batteries Samsung's SolarCell remote is projected to save over seven years, with a towering Samsung remote standing alongside the journey. This Samsung FOOH ad transforms sustainability statistics into a vivid coast-to-coast visual, demonstrating the brand's commitment to reducing electronic waste.



