Samsung: SolarCell Remote Battery Journey

FooH Overview:

Brand: Samsung
Industry: Electronics, Social Cause
Creator: Alexis Gadbois

Fooh concept details:

A massive chain of AAA batteries winds through American landscapes from New York to Los Angeles, snaking past yellow cabs, historic Route 66 motels, and palm-lined desert roads. The surreal battery pipeline illustrates the 99 million disposable batteries Samsung's SolarCell remote is projected to save over seven years, with a towering Samsung remote standing alongside the journey. This Samsung FOOH ad transforms sustainability statistics into a vivid coast-to-coast visual, demonstrating the brand's commitment to reducing electronic waste.

Additional Information:

Country: USA
City: New York City
Scene: Billboard, Display
Environment: City, Cottage, Suburb

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