Samsung TV Plus: London’s Street Entertainment

FooH Overview:

Brand: Samsung
Industry: Electronics
Creator: The Berry

Fooh concept details:

A giant curved billboard in London's Piccadilly Circus becomes an interactive TV experience, with people reaching out to grab virtual popcorn from the screen while sitting on a cozy sofa that appears right on the busy street. The massive Samsung TV Plus interface shows Jamie Oliver cooking shows and other free content, while viewers enjoy the ultimate outdoor cinema setup. This Samsung FOOH advertisement turns London's famous advertising space into a living room, showing how free streaming entertainment can pop up anywhere in the city.

Additional Information:

Country: UK
City: London
Place: Piccadilly Circus
Scene: Product Interaction, Human Interaction, Optical Illusion
Environment: City

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