Samsung: Urban Watch Transforms City Experience

Fooh concept details:

This interactive FOOH advertisement brings the Samsung Galaxy Watch6 to life on a building facade. A businessman approaches a massive smartwatch mounted on a wall and begins interacting with its oversized display. As he swipes across the screen, it first shows the time, then changes to a navigation map of his location. With another swipe, it displays a weather forecast showing 11°C with a 95% chance of rain. Responding to the real-time information, the man promptly opens an umbrella before continuing his journey. This clever street installation demonstrates the Galaxy Watch6's practical features in an immersive, urban context.