San Roque: When Discounts Outgrow the Bag

FooH Overview:

Brand: San Roque
Industry: Retail & Ecommerce
Creator: Estudio PR

Fooh concept details:

A massive white shopping bag with the San Roque pharmacy logo stands at the entrance to their store, rising high above the trees and buildings on the sunny Spanish street. The oversized bag casts dramatic shadows on the pavement, symbolizing deals too big to contain. This San Roque FOOH ad announces their August 11-16 promotion with over 25% off, playfully declaring that even their bags couldn't handle discounts this huge.

Additional Information:

Scene: Giant Object
Environment: Suburb

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