Sber: Family Swing Between Skyscrapers

Fooh concept details:

A giant swing appears between two Moscow high-rise buildings, with a happy family of four enjoying the ride high above the city streets. The massive swing connects the towers while brand logos transform into giant art objects on the rooftops around them. This magical Sber FOOH ad brings the SberPrime subscription to life, showing how one subscription can connect four family members to endless entertainment, making the city itself a playground where technology bridges every gap and creates shared moments of joy.