Schweppes: Berlin's Secret Pomegranate Mixer

Fooh concept details:

A traditional Berlin advertising column reveals a surprising secret - a hidden Schweppes dispenser integrated right into the poster. When activated, the column opens to reveal bottles of Schweppes Pomegranate, which a passerby retrieves and enjoys. Set in the bustling Hackescher Markt area, this innovative FOOH advertisement transforms an ordinary street fixture into an unexpected refreshment source. The clever urban intervention perfectly captures the Instagram caption: Every city should have a hiding place like this!, creating a memorable interaction that brings the Schweppes brand to life in the heart of Berlin.