Schweppes: Giant Wine Glass Street Spectacle

Fooh concept details:

A massive wine glass filled with Lillet Wild Berry appears towering over city streets, positioned next to a building-sized billboard advertising the refreshing summer drink. The giant glass seems to pour its berry-red contents as a bright yellow Schweppes delivery van drives below. The oversized cocktail glass creates a dramatic contrast against the gray urban buildings, showcasing the perfect summer refreshment. This FOOH campaign transforms an ordinary street into a giant outdoor bar, promoting Schweppes' collaboration with Lillet for hot summer days.