SCULPTOR: Pink Innovation Floods Kyiv Streets
Fooh concept details:
A vibrant pink liquid flows down a historic Kyiv street as a matching helicopter delivers the SCULPTOR brand banner from above. Giant candy-like applicators emerge from the pink wax river, creating a surreal beauty installation against St. Andrew's Church's iconic blue domes. This striking FOOH ad transforms urban space into a demonstration of SCULPTOR's new waxing system, visually representing the brand's claim of a "new wave covering the world" of hair removal.