Seara Gourmet: Giant Mortadella Over São Paulo

FooH Overview:

Brand: Seara Gourmet
Industry: Food, FMCG
Creator: Sailor Studio

Fooh concept details:

A couple taking photos from a glass observation deck spots a Seara Gourmet mortadella floating through the sky above São Paulo. The distinctive meat product, labeled "Mortadela 470 SP," celebrates the city's 470th anniversary while hovering over the urban landscape.

Additional Information:

Country: Brazil
City: São Paulo
Scene: Giant Object, Transport, Substitution
Environment: City

Related FOOH Campaigns

Johnnie Walker: Streets of San Juan
Brand: Johnnie Walker
Creator: Unknown
Ocard: Dragon's Breath Over Dubai's Icon
Brand: Ocard
Creator: Vertex
NYX x Randy's Donuts: Giant Glaze Effect on Randy's Donut
Brand: Randy's Donuts, NYX Proffesional Makeup
Creator: Unknown
Nescafé: Coffee Armada Conquers Bangkok's Urban Skies
Brand: Nescafé
Creator: Why.CGI