Semrush: A Duck Takes Over Amsterdam

Fooh concept details:

Amsterdam's serene canals transform into a playful scene in this Semrush FOOH campaign. A flotilla of small rubber ducks, branded with the Semrush logo, peacefully bobs in the water until a massive duck makes its splashing entrance. The oversized visitor carries a cheeky message about marketing success, promoting the upcoming Spotlight Conference. This whimsical display promises not just professional insights but also fun surprises - including a giant duck-filled bath at the event - proving that serious marketing can still make a splash.