Semrush: Spilling London's Biggest Tea

Fooh concept details:

Bridge Street turns into a surreal tea party in this playful Semrush FOOH campaign. Against the backdrop of Big Ben, a colossal teacup and saucer command the street as a crane maneuvers an enormous teapot into position. The oversized vessel tips, sending its contents cascading over the cup's rim onto the London pavement, symbolizing how Semrush overflows with competitor insights that others might want to keep under wraps.