Sephora: Balloon Recruitment Booth in City Square

Fooh concept details:

This striking FOOH Ad features a Sephora recruitment booth floating in an urban water feature, dramatically crowned with a cloud of black and white balloons. Positioned centrally in a busy city square, the striped booth serves as both physical and digital touchpoint for talent acquisition. By merging the physical booth with augmented visual elements, Sephora transforms a standard recruitment effort into a memorable landmark that draws attention from all angles. The campaign effectively showcases how retail brands can leverage outdoor spaces for employer branding beyond traditional product marketing.